Key Responsibilities
• Develop & execute on-page, off-page & technical SEO strategies
• Manage GEO/local SEO & Google Business Profile optimization
• Conduct keyword research, competitor & content gap analysis
• Optimize website structure, metadata, and landing pages
• Monitor website performance using Google Search Console & Analytics
• Manage social media platforms (LinkedIn, Instagram, Facebook, X)
• Plan content calendar, captions & post scheduling
• Track KPIs and provide performance-based insights
Requirements
• Bachelor’s degree in Marketing, CS, IT, Business or relevant field
• 3–5 years of hands-on experience in SEO & digital marketing
• Strong grip on tools: SEMrush, Ahrefs, Screaming Frog, GSC, GA
• Experience with WordPress / Shopify
• Strong communication & analytical skills